Worked as head of event's marketing team to create visual system and supporting marketing materials for KetoCon years 2017-2020. Developed methods for streamlining communications and ticket sales. Worked with existing WordPress site while developing new website with expanded features in ProcessWire. Traveled to meet with event and venue staff, participated in top-level decision making. Coordinated tradeshow booth purchase, design, printing, and storage. During event I oversaw construction of company booth, acted as social media lead, communicated with team and volunteers, provided technical support, managed access to secure areas, conducted POS operations in booths, assisted attendees, vendors, exhibitors, and speakers with questions and issues.
Deliverables included: apparel design, SWAG design, advertising, social media graphics, website, event program book, banners and booth artwork, event signage, give-aways, and coordination with vendors, speakers, advertisers, and exhibitors.